With therefore much interest in how social networks function, one begins to wonder if you have marketing potential within these social networks?
I've been watching social networking for some time now. Actually I am an associate of various social-networking sites including http://www.myspace.com/ and https://www.linkedin.com only...
There has been a virtual explosion of social network internet sites previously few years. Even the major players like Google, Yahoo and MSN are becoming into it.
With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?
I've been watching social networking for a while now. In fact I'm a member of various social networking internet sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two.
I joined partly because I wanted to see what they were, but more to the point to see what impact social networking might have on SEM in the coming years.
I've been an associate of numerous ser-vices for some time and the reach these sites have is extraordinary.
For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.
Suppose - I'm merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could provide to them.
Through their connections and my connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities exist for Social Networking?
Well, let's take a look at MySpace.
MySpace is one of the prime sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new users are signing up at-a rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. I-t allows people to publish photos of themselves and their friends, develop a weblog, list their favorite groups, watch and share videos, suggest things to do and lists a set of people they consider friends. It is with this 'Friends List' where all of the opportunities lay.
All thirty million plus people of MySpace have a friends page that lists people that person thinks their friend. Visiting thumbnail maybe provides suggestions you can give to your sister. This can be a listing of people who they are interested in reading from on a normal basis, in addition to speaking with and about. Once you add somebody as your friend they can send you messages, discuss your photos, read your websites, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.
The capability to add friends to your page is critical for marketing to MySpace customers. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up without having ever seen programmed media. 'They do not think in terms of-the record, and they don't think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and obviously MySpace. Https://Www.Facebook.Com/Tylermcollins contains further concerning the reason for this enterprise.
You can observe how this may grow.
Let us say you produce a MySpace account to fairly share your product or service. You website about this and seek out your interests that may be shared by others.
Afterward you ask them to be your friend. Go Here For More Info is a stately online database for more about where to allow for it. Once they develop into a friend you begin your 'soft market' begging your solution for them.
As they grow to appreciate it, they begin blogging and sharing it. Soon thousands or even thousand of people are talking about you and your product or service.
Do not think this can work?
I would like to give some situations to you. There are many bands who've gotten their start MySpace. Simply by hosting some of their music online and blogging about them-selves they created a following. Soon they had file deals and contracts lined-up.
Of course to utilize services like MySpace you-need to get something this target audience needs. If you believe anything, you will certainly require to research about User Profile. If you do not then you probably should not put too much effort in-to MySpace.
But that will not mean other social-networking opportunities must be ignored. Linked-in is more of a professional introduction service, when i mentioned previously. If your service or product meets here then by all means investigate it further.
And there are the others also. Ser-vices including Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
When you have ever wondered what other online options might be on the market, consider social media. Maybe it's another great online-marketing channel..
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